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Social Movements

We have successfully built the right environment for social movements to flourish. 

Social Movements

A social movement is a type of group action. There is no single consensus definition of a social movement. 

They are large, sometimes informal, groupings of individuals or organisations which focus on specific political or social issues.

You cannot control a social movement but they can change the world.

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Be Plas
Arden & Gem
a2dominion
Aqualogic
AstraZenica
BHR - NHS
Britains Energy Coast
Rolls Royce
The Body Shop
University of Manchester
Torbay Pharmaceuticals
Tatton Park
Rimmel
OFWAT
Community Gateway
British Psychological Society
Compassion UK
Department of Health
Great Western Railways
Lake District National Parks
General Medical Council
Merseyside Fire & Rescue Service
Boehringer Inglehiem
Eli-Lilly
Manchester University Hospitals Trust
Nursing and Midwifery Council
NHS England
Olympus
Orbit
Healthy Schools
Hive
Merseyside Police
University of Durham
Sport England
NHS Collaborate
Wirral MBC
SQUIBB
Faculty of medical leadership
North West Ambulance Service
Coventry City Council
Livability
Liverpool City Council
Merseytravel
Homerton NHS
Uclan
rada
Home Group
Kirklees Council
NHS Blood & Transplant
Riverside housing
NHS Gloucesetershire
Stoke-on-Trent
GCC
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Epidemiology & social movements 

3 powerful truths...  

  • Fundamental changes happen quickly when beliefs & energies of a critical mass of people create a movement

  • Find the acts & other resources that give you a disproportionate influence or impact

  • The objective is to break the status quo. What is the status quo that matters to those in the movement?

 

The law of the few

  • Connectors who have many different realms and relationships.
  • Mavens are recognised as expert people with a strong compulsion to help others. 
  • Sales people whose unusual charisma allows them to be extremely persuasive. 

The stickiness factor refers to a unique quality that compels the phenomenon to “stick” in the minds of the work force and public and influence their future behaviour.

The power of context has two parts:

First you need a few small but influential changes in the experience / environment to be consistent and they must really matter to the people you want to influence.

Second, groups of less than 150 members usually display a level of intimacy, interdependency and efficiency, don’t lose this as you scale.

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