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Make Better Happen

For a friendly chat about how ICE can help you, your organisation or community there are numerous ways to get in touch.

Together We Make Better Happen

For a friendly chat about how ICE can help you, your organisation or community there are numerous ways to get in touch.

We’d love to connect with you.

0845 519 3423

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Case Studies

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Retaining existing & attracting new charitable child sponsors programme

 

180%

Increase in desire to engage

Challenge

retaining existing and attracting new charitable sponsors for Compassion UK's sponsor a child programme

Approach


ICE’s team of behavioural experts worked with Compassion UK’s staff, leaders and volunteers to understand their supporters, what drives and motivates them to sponsor a child through Compassion UK and, importantly, their thought processes and behaviours during the course of the sponsorship journey. Understanding these behaviours and motivators is the essential starting point for Compassion UK’s future growth strategy to gain more investors and supporters and retain existing sponsors and volunteers for longer.

 

 

Solution

Harnessing the energy, passion and creativity of the highly dedicated Compassion UK team, we used behavioural insight techniques designed to dig deep into the subconscious and truly understand what motivates people to act – or to change their behaviours. We developed and ran tailor-made focus groups at which staff and volunteers were encouraged to ‘walk in the shoes’ of their supporters through  a series of hands-on activities and challenges.

 

Outcomes

500+
community members engaged with

 5
Workshop session completed

180%

Increase in desire to engage

 

“The ICE team led an excellent one day workshop. The cross functional team were so engaged with the session and enthralled by Ian’s visual scribing that they didn’t want to stop for lunch!  A particularly powerful activity that continues to bear fruit was a reflective piece considering shared process from other participants’ perspectives: “What is it like ‘in their shoes’?”  On the day, we gained significant insights and further reflection continues to bring more benefit. The whole day was excellent.”

Louise Bland,

Head of Innovation and Delivery, Compassion UK,

Sponsor Retention and Acquisition

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