design gallery
Student Dental Health
>NHS Coventry
- Why
- How
- Outcomes
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Why
To decrease the huge number of costly dental care treatments amongst the visiting student population of Coventry.
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How
A highly viral tongue in cheek social change campaign aimed at the student population, which harnessed the power and connectivity of social and transmedia techniques. We created a fictitious pop act ‘Ladie Go Diva’ and launched her single ‘Bad Nashers’.
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Outcomes
Touched over 20,000 students at Coventry and Warwick University across social media platforms, gaining over 4,000 unique hits on YouTube.