behavioural research gallery
Smoking - The Big Pledge>
To empower and equip local people who wanted to give up smoking and sustain their quit long-term.
We generated local insight and understanding of local people to create the “Big Pledge’ brand - a range of marketing and outreach materials and events together with on street interventions to deliver Coventry’s biggest ever initiative to help people stop smoking.
1,600 people engaged with the stop smoking service with 880 stop smoking pledge referrals, 1,800 page views on the ‘Big Pledge’ website and £15,000 worth of media space achieved for an investment of only £3,000.