behavioural research gallery
Domestic Abuse Campaign>
To raise awareness of domestic abuse in Merseyside.
A range of hard hitting first-person based messaging delivered across Merseyside via outdoor media, a graphic scribe in Liverpool city centre and sandwich boards.
An uptake in reported incidents and extensive public interaction with the campaign messaging, with comments including “Don’t worry about looking silly girls. What you are doing is so important.” 431,151 Twitter timeline deliveries/impressions.