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Gloucestershire NHS Health Community
To provide a digitally-led behaviour change programme to reduce the number of inappropriate attendances at Gloucestershire’s two emergency departments.
We developed a bespoke web application, app and API that provided information about opening times, waiting times, advice and services and gave the user access to treatment advice for their minor conditions.
An 8% reduction in emergency department attendances in the first week alone of the campaign, and a corresponding 8% increase in attendances at the county’s community minor injury and illness units.